Open Instagram and you see ads. YouTube and you see ads. Open the App Store and you see ads. The fact is that we are bombarded with ads all the time and to avoid myself I will spend time in video games because they are usually ad-free. But this era is coming to an end because Electronic Arts has launched EA Advertising as an advertising platform in video games.
EA Advertising is a platform to connect brands directly into video games, and the vast EA gaming ecosystem. The goal according to EA is to allow brands to appear naturally, interactively, and without disrupting the player experience. With games developed by EA played by over 120 million players per month, ads can be targeted to users precisely by brands.
This is done with dynamic ad space. It changes according to the country, location and taste of the player. EA has long sold ads in video games such as Cingular in the NFS series and Adidas in the FIFA series. All this time it has remained and cannot change. After this, don't be surprised if Kaki Jersi, Asadi or Al Ikhsan ads appear in EA Sports FC games.
