The online shopping party of 11.11 and 12.12 is about to start. Lazada as one of the e-commerce participating in this campaign also shared tips for sellers to prepare for 11.11 and 12.12.
At the opening of the Lazada Seller Conference 2021, Lazada SVP Sellers Operations said that the current 11.11 and 12.12 online shopping campaign is an event that is a pity to miss for sellers.
We have learned from previous campaigns, items that follow the campaign have a three-fold increase in turnover, an increase in traffic, or 2.5 times more traffic, plus a two-fold increase in in-store conversions.
The main thing that sellers have to offer at 11.11 and 12.12 is the free shipping promo. He said the free shipping button is one of the most clicked buttons by users on Lazada.
In addition, the seller must prepare a flagship product to attract the attention of buyers to his shop. Even so, sellers should not forget other types of products such as core items and complementary goods in order to attract consumers to shop more.
"You sell shoes, you sell socks too. You sell headscarves, maybe you sell the ciput, so everything can complement each other," he explained.
Another thing that is no less important is maintaining store conversions so that they are not less competitive with other stores. Haikal said the number of sellers on Lazada has tripled since the start of the pandemic, so competition is now much tougher.
Ahead of 11.11 and 12.12, sellers should also set aside time to get the basics done. For example, analyzing new products to be sold, improving old products, and maintaining store ratings by sending goods on time and diligently replying to chats.
Finally, sellers should not play with fire and violate Lazada's provisions if they still want to participate in the 11.11 and 12.12 campaigns.
If you know selling counterfeit goods, you can be penalized, don't, if you like to order goods yourself, don't.
"Don't do things that are in the gray zone or black zone. Don't let your shop get into trouble and can't participate in 11.11," he concluded.
