According to We Are Social research released last January, 191 million people in Indonesia access social media to interact with the wider world. Starting from enjoying cultural moments, attending meetings, seeing the latest news, to running community events.
One of the features of social media that supports everyone in enjoying this series of activities is live streams. Live stream is a live broadcast on social media that becomes a real-time communication tool to form a new social community.
Through this feature, creators don't need to edit their content, but can directly present it and interact with the audience.
Live streaming is interactive where viewers can leave comments to ask questions. Creators can respond to comments and questions as the live event progresses.
In doing live streaming there are also many activities that can be shown, such as cooking, walking, daily activities, hobbies, work, business, and various other things.
Live streaming via SnackVideo is a new, easy and affordable way for creators to engage audiences and build their communities. Creators can live stream on SnackVideo anywhere and anytime, with just a smartphone. This is certainly a convenience for novice creators, who only have 100 followers.
SnackVideo creator, Chelsea Vasan often takes advantage of the live streaming feature in SnackVideo to increase interaction with other users.
1. Prepare a topic or theme
To make your live stream more interesting and liked by the audience, you first need to prepare a topic or theme that will be discussed during the live stream. The goal is that your content can be presented neatly without errors. Remember that this is also an important aspect to attract the interest of the audience later.
2. Make talking points
Preparing a draft containing talking points that will be delivered during the live stream can help you practice. Later, when the live streaming has started, you will not be confused and can freely create and create content.
3. Bring on the interaction with the audience
Live streaming is your opportunity to interact directly with the audience. For that, try to involve the audience in the topic of conversation in the live stream, and answer comments or questions that are asked so that the audience does not feel bored.
4. Take advantage of special features
Live streaming via SnackVideo is very easy and there is no need to use extra tools or supporting properties. You simply take advantage of the special features in the application, such as beautify or various filters that can make your appearance more fresh. In addition, before doing a live stream you can add a title to attract more viewers. Make sure the title created can trigger the curiosity of other SnackVideo users to stop by to watch your live stream.
5. Do it consistently and regularly
Short video content creators who are starting to actively stream live also need to do it consistently and regularly. In addition to making your content more known to the audience, this will also help you to train your confidence and improve your public speaking skills.
6. Invite followers or other users to watch
Lastly, make sure you also apply simple tricks to attract more viewers. Try to give a "spoiler" by making short video content first. Later, the short video will be hung so that the audience is curious. You can also add trending hashtags to the short video content, so that other SnackVideo users will watch it more and more.
You can use an example like this: "Are you curious about the sequel? If you want to know the answer, watch my live tomorrow at 17.00".