Home decoration trends are growing in society. This can be seen from the enthusiasm of people who want to create a comfortable and aesthetic home atmosphere. Not only that, at this time creativity in decorating homes is also used as a hobby by the community to fill spare time.
Decorating a house is indeed a fun thing. Even if you continue to cultivate this hobby, you can also use this hobby as a coffer of income, just like what the owner of home decoryogy, Sismi Rahayu, did.
Starting from being fond of decorating the contents of the house to making wall hangings, Sismi and her husband finally decided to establish a home decorogya in 2020. Although initially it was only the two of them, now their business already has employees. In fact, their products have been sold to various regions in Indonesia.
"Starting from two people, currently homedecoryogya has four employees and empowered ten local craftsmen. I am happy and proud to be able to promote locally made products through homedecoryogya and provide opportunities for local craftsmen's work to be distributed and useful for consumers who come from all over Indonesia," said Sismi in a written statement, Friday (3/6/2022).
Furthermore, Sismi said that setting up a business in the midst of a pandemic is certainly not easy. Instead of giving up, he continues to innovate and offers a wide selection of product creations, from laptop stands, frames, to hanging clothes racks and much more.
Seeing the large number of people who spend time at home during the pandemic, Sismi also invites local craftsmen to produce goods that can make their homes look comfortable, neat, and aesthetically pleasing. with the basic ingredients of natural pine wood and Dutch teak.
In addition, Sismi is also developing his business online. Moreover, people's shopping behavior is now starting to move to the digital realm in meeting needs. This condition made Sismi learn how to do business and develop an online business.
In addition to utilizing social media for business promotion, Sismi also joined Shopee to strengthen online presence and facilitate consumer access. With an increasingly wider reach, home decoryogy is also more easily recognized and in demand by consumers. This also affects the increase in sales turnover.
"Since selling online with Shopee, home decoration sales have increased quite significantly, especially when participating in the campaign program presented by Shopee, sales can increase by up to 50%. always helps us as sellers to continue to grow. Various major programs and campaigns offered by Shopee such as 6.6 Rumah and Hobi Sale which were attended by home decoryogya also helped boost our sales, "he explained.
Sismi also added that this increase in sales could not be separated from his efforts to take advantage of various programs and innovations at Shopee, especially the promo features and Shopee campaigns. According to Sismi, the campaigns that are presented every month not only provide benefits for buyers, but also for business actors.
In addition to helping from the sales side, Sismi admitted that Shopee also provides assistance for sellers to continue learning and innovating. Because, according to him, paying attention to trend developments by continuing to innovate is also important in business continuity. In addition, maintaining product quality is also necessary in attracting customer interest.
"Doing a business that grows from a passion is very exciting because we will always feel compelled to continue to be creative and innovate, creating products that are not only felt to have a high selling value, but can also be useful for many people, so that the brand not only survives but also grows. fast," he said.
"In addition, always maintaining the quality and value of the product is also something that needs to be considered so that our brand can be remembered and in demand by customers. Don't forget to always learn and add insight and identify well the trends that consumers are interested in, with that we can reach new consumers and encourage old customers to stay loyal to our brand. Keep the spirit to do the best, because in the future results will follow, "he added.
Although his business has now grown rapidly, Sismi said that in the future Home Decor Yogya will continue to innovate and improve the quality of its products. Sismi also hopes that Home Decor Yogya can become a brand that can meet all kinds of user preferences, as well as be an inspiration for other MSME actors.