Twitter is shutting down CoTweets, a feature that allows two users to create collaborative Tweets. Even though this feature was only launched last July, which means it was killed off less than a year since its release.
The CoTweets feature allows two accounts to compose tweets that will appear simultaneously on two user profiles. This feature is actually still experimental, and is only available in the United States, Canada, and South Korea.
Starting July 2022, selected Twitter users in these three countries can try out the CoTweets feature. Even though the release is still limited, many users are eagerly waiting for the launch of this feature as it will be useful for brands collaborating with influencers or celebrities.
However, starting Tuesday (31/1) yesterday, users who have tried this feature can no longer create CoTweets. In its explanation on the Help Center page, Twitter said this experiment was over.
"CoTweets will no longer be able to be created starting Tuesday, 31/1. Existing CoTweets will be viewable for up to one more month and after that (CoTweets) will return to being Retweets," Twitter said in its announcement, as quoted by Engadget, Thursday (2/2). 2/2023).
If a user has invited another account to create CoTweets, then those tweets will still be visible in their account. For users invited to create CoTweets, those tweets will appear as retweets from other people's accounts.
Even though the experiment is now over, that doesn't mean the CoTweets feature will just die. Twitter says it's still exploring ways to implement this feature in the future, so it's possible the CoTweets feature will return in another form.
But it's unlikely this feature will be a priority for Twitter, especially since the social media company just left 80% of its employees after Elon Musk took over in October 2022. Interestingly, CoTweets was one of the big features introduced before Musk bought Twitter.
This isn't the first time Twitter has rolled out a new feature but then it was canceled just a few months later. In August 2021, Twitter killed off the Fleets feature, which was an Instagram Stories clone just months after its release in November 2020.