Sony today made a surprise announcement by announcing a strategic partnership with Bandai Namco, at the same time acquiring a 2.5% stake in Bandai Namco.
Through this partnership, both parties will work together to continue developing IP into content such as manga, anime, and so on. Previously, both parties were willing to collaborate in producing content in the form of games, anime, and music.
This purchase of a stake by Sony also shows that Sony continues to give primary attention to the IP section. Previously, Sony also acquired a 10% stake in Kadokawa, which also owns Gempakstarz in Malaysia.
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BUSINESS & MONEY