Instagram is taking a step towards competing with TikTok and YouTube by offering a picture-in-picture (PiP) feature for Reels viewing. Through this feature, users can watch videos in a small window while using other apps, making it easier for them to do multiple activities at the same time.
Instagram is conducting an initial test with selected users to evaluate the effectiveness of the feature. In addition, they have also added a new button in the playback settings to make it easier for users to activate the feature while watching. The feature only involves watching videos and is not related to content creation.
As of now, Instagram has not set an official launch date for the feature. However, this test step indicates that the full launch may be coming soon.