Threads now has 150 million daily active users, up from 100 million daily active users announced in December last year. The number of monthly users is over 400 million, which is approaching X, which has 600 million monthly active users.
Threads users are increasing due to the migration from X, which is also increasing. At the same time, Threads has features comparable to X such as editing posts and introducing community features that make it easier to find other users with similar interests. However, Threads is also creative in introducing unique features such as Ghost Post, which deletes shares after 24 hours.
In Malaysia, we see Threads being very popular because the algorithm displays more local viral content that is felt to be relevant to personal interests. Meanwhile, in X, the algorithm only raises content that causes anger and is too US-oriented to be relevant to global users.
