Today, we are ready to see the generation of images and videos with the support of artificial intelligence. Not only that, now xAI, Elon Musk's artificial intelligence firm also demonstrates the ability to inject products directly into existing TV series or movies.
Through the example shown, xAI stated that this step produces better ads than users are shown with other content. Using the support of artificial intelligence generation, products are directly generated and injected into existing videos, making it appear as if they are promoted directly in the show being watched.
Through the example, xAI demonstrated the injection of CocaCola ads into the popular TV series Suits, and also Apple products into the TV series Friends. However, it still looks a little awkward, but the initial concept is seen as allowing its use to be expanded further.
Previously, various methods of integrating ads into existing videos required the use of green screens or additional editing. However, with the support of artificial intelligence, the process is made even faster. However, it is expected to lead to questions about revenue sharing, and whether characters and others are comfortable with their faces being used with the products being promoted.
For now, xAI is only showing the concept of using artificial intelligence, and it is not known when it will be implemented.