TikTok Shop is an e-commerce feature on the TikTok application, allowing users to easily buy and sell through it. Currently, TikTok Shop is only offered in 17 countries, including Malaysia. However, the impact it brings is seen as high, including many who have started using TikTok Shop as their main e-commerce platform.
According to recent studies and reports, it is expected that TikTok Shop will become the top three retailers or merchants in the world by 2030. Previously, this position was held by Walmart, but recently Amazon has surpassed it in terms of revenue throughout 2025.
By 2030, Amazon is expected to occupy the top spot, followed by Pinduoduo from China, and in third place is TikTok Shop. Walmart is expected to occupy fifth place at that time.
If accurate, this will also show TikTok controlling around 14.6% of the global market share for buying and selling by 2030.
Anyway, this is based on current analysis and trends. It is not impossible that we will see the sudden emergence of another platform that suddenly surpasses all these existing platforms.
