If you shop online regularly, you will surely have seen the shift in online shopping platforms from the past to the present. If ten years ago, most such platforms only listed products and their images, now various platforms also do live broadcasts, allowing direct interaction between sellers and buyers. Shopee has put Shopee Live & Video in place since 2022 and in their partnership today, more than 13 billion products have been sold through the channel.
For the period from 2024 to 2025, more than 13 billion products have been sold through the Shopee Live & Video function, and more than 7 billion views have been recorded through it. In fact, through this function, a 34% increase in sales was obtained, symbolizing how important video is in increasing search and buyer confidence. To date, Shopee has more than 800,000 affiliates and their network of content creators.
Shopee Live & Video functions can be accessed directly on the front page of the application, so if users want to search for products and need more information, product information in video can provide a full demonstration of the product. For this year's plan, they will intensify their collaboration with PMKS to sell more products, while through Shopee VIP membership, they will increase vouchers and also offer unlimited free shipping, as well as free ChatGPT Go access for three months, and much more.
