The MacBook Neo was launched a week ago at a price that we personally find absurd because even the most expensive version is still cheaper than the cheapest iPhone 17e. ASUS co-CEO S.Y. Hsu was quoted as saying that the MacBook Neo is a surprise to the Windows PC industry. This is because Apple has always offered laptops in the premium segment. Offering the MacBook Neo at a bargain price is something that is unexpected.
Hsu also said that all the major players in the PC industry such as Microsoft, Intel, AMD, and other PC manufacturers are discussing strategies to compete with the MacBook Neo. It is difficult to compete because the price of RAM is increasing due to the shortage of supply and it is only expected to end in 2028.
However, he still feels that the MacBook Neo has a disadvantage because it is only equipped with 8GB of RAM which cannot be upgraded by the owner. The MacBook Neo is also described as a content enjoyment device and not a mainstream laptop for more demanding tasks.
