Is artificial intelligence (AI) threatening the rice cooker of creative artists in Malaysia? Many say yes, but the chairman of the National Film Development Corporation of Malaysia (FINAS), Datuk Hans Isaac, stressed that AI is not replacing human talent, because technology still requires creative expertise to produce quality works.
According to him, AI can be integrated into production by speeding up the filming process and thus reducing costs. He added that the filming period can be shortened from 100 days to 60 days with this cost saving can be channeled back to the increase in production crew salaries. Regarding the concerns of industry players, Hans stressed that AI still requires human experts and creative minds.
Malaysia is actually among the earliest countries to use AI in various film productions, TV series and music videos. The world's first fully AI-generated film Pirate Queen: Zheng Yi Sao is the result of a collaboration between local studio Future Studio and FizzDragon from Singapore and was released in cinemas earlier this year. The local film Abu Si Raksasa also used AI to produce special effects last year.
There has been a lot of resistance among artists regarding the use of AI. But the fact is that it has been widely used in Malaysia and abroad. Today, for example, Amazon MGM Studio announced the publication of three AI-generated content for Prime Video, funding to produce generative AI content, and content production tools through AWS.
