Omdia reports that global shipments of desktops, laptops and workstations in Q2 2026 decreased by 3.6% to 65.7 million units. Desktops recorded 13.9 million units (-1.3%) while laptops 51.7 million units (-4.2%). This decline shows that the laptop segment was more affected than desktops, driven by price increases for critical components such as memory and storage since early 2026.
The increase in costs not only increased selling prices but also prompted some consumers and companies to accelerate initial purchases to avoid the risk of further increases. After that, demand began to slow as customers postponed upgrade plans until the market stabilized. Although shipments remained strong, the global PC market is now facing significant cost pressures and demand slowdown.
In a challenging global PC market, Apple recorded strong growth with shipments of 7.3 million units (+16% year-on-year). Although not the number one manufacturer in terms of unit volume, Apple stands out for this growth driven by the positive response to the MacBook Neo and stable underlying demand.
Lenovo remains the largest manufacturer with shipments of 16.6 million units (~25% market share). However, this volume decreased by 2% year-on-year, indicating that Lenovo is still dominant in terms of market size but their growth is negative. ASUS recorded a stable performance with 0.9% growth, reflecting resilience compared to other manufacturers. Meanwhile, HP and Dell were more affected by a 5%–9% decline in shipments, indicating a greater challenge in maintaining market momentum.
Omdia expects that although the rate of increase in memory and storage costs will decrease in H2 2026, PC selling prices will still remain high. This is due to cost pressures from other upstream components including multilayer ceramic capacitors (MLCCs) and printed circuit boards (PCBs) which are still expensive and continue to put pressure on overall costs. This is expected to restrain consumer demand until the end of the year.
