Last year, Netflix only revealed two titles they published that used generative artificial intelligence (AI) to assist in the production process. Yesterday, when announcing its latest financial report, Netflix revealed that this year around 300 titles use generative AI.
It is used in all stages of production to help produce complex visual effects faster and cheaper, without replacing the creative role of humans. The three titles revealed to use generative AI are the Indian series Glory, Brazil's Brasil 70: A Saga do Tri, and The American Experiment from the United States. Generative AI produces battle scenes and increases the number of background actors.
Netflix says GenAI allows for higher quality, faster, and cheaper output than traditional methods. An example given is that a 17-minute episode in The American Experiment was produced twice as fast and half as much using AI than traditional methods.
The world's largest paid video streaming company has never denied the use of AI in their productions and acquired Ben Affleck's generative AI production company InterPositive in March. Generative AI is also used at Prime Video and Disney.
In Malaysia, its use is also more prominent in local TV series and TV companies because unlike in America, there is no serious opposition from artists who see it as a threat to their rice cooker. The first fully generative AI films to be shown in cinemas were produced by Malaysian and Singaporean companies. The special effects of the films Abu Si Raksasa and Duyung: Legenda Aurora were also produced with the help of AI to reduce costs.
