Amazfit, a smart wearable brand, introduces a new logo that makes it look fresher. The change in the new logo is to reflect the spirit to be more daring in expressing themselves in line with the lifestyle of their customers.
"Present as part of people's lifestyles, Amazfit is committed to helping them express themselves. Therefore, Amazfit decided to refresh the brand identity in order to better express our vision as well as invite users to be more enthusiastic about living a healthy and active life," said Amazfit CEO Huang Wang.
"The new Amazfit logo represents a colorful world and represents inclusive values," he stressed.
In line with the new logo, Amazfit collaborates with leading fashion pioneers HELIOT EMIL and Christian Cowan. As the Official Global Wearable Device Partner, for the first time, Amazfit appeared to perfect the look of HELIOT EMIL and Christian Cowan at Paris Fashion Week featuring the Spring/Summer 2022 collection.
In the event, Amazfit, Heliot Emil and Christian Cowan presented a slick combination of fashion and technology. The Amazfit GTR 2 and GTS 2e were combined with a fashion collection from Heliot Emil when they were demonstrated on the stage of Paris Fashion Week Spring/Summer 2022.
To note, in addition to having a fashionable design, the Amazfit GTR 2 and GTS 2 are equipped with the latest version of the optical sensor that has high precision and was developed by Amazfit itself, namely the BioTracker 2 PPG. This optical sensor can realize complete health protection.
Users can take advantage of PAI scores for personal health evaluations based on specific health data calculated by processing data such as heart rate, exercise duration, and other complex health information with an algorithm.
