Apple overtook Vivo and became the largest mobile phone manufacturer in China in October 2021, with growth of 46% over the previous month.
According to a report from Counterpoint, Apple was the fastest growing mobile phone brand during the period. In fact, the growth could be even greater, but a little hampered by the problem of component supply.
"Apple could have grown bigger if it weren't for the scarcity (of components), especially for the Pro version. But Apple can still manage its supply chain better than other manufacturers," said Tarun Pathak, Counterpoint's director of research, in a report titled Counterpoint Research Monthly Market Pulse. October 2021, the.
In October 2021 Apple has a market share of 22%, superior to Vivo with a market share of 20%, and Oppo with a market share of 18%. Meanwhile Huawei's market share declined to 8%.
The biggest contributor to Apple’s mobile phone sales growth was the iPhone 13. Meanwhile, other Chinese -based manufacturers experienced only 2% growth over the previous month, in stark contrast to Apple’s growth of 46%.
Of course, Apple's growth is also affected by Huawei, which has lost its dominance in China since entering the United States government's entity list. In fact, this is the first time Apple has become the ruler in China since December 2015.
"Due to supply issues, the waiting time for the iPhone 13 Pro and iPhone 13 Pro Max ranges from four to five weeks in China. Some consumers in China are even willing to pay more to get a new phone as soon as possible," said Counterpoint analyst Varun Mishra.
"In general, the Chinese market has actually slowed this year and Apple's growth is a positive sign. It indicates that mobile phone users in China are growing faster and more interested in buying high -end devices, which could be a great opportunity for the brand," he added.
Furthermore, Mishra also stated that component suppliers give more priority to high -class devices and devices whose profits are greater in the face of scarcity such as today.
