The results of Independent Research by Foodizz and Deka Insight entitled 'Indonesian Eating Out Behavior in New Normal Era 2021' state that GoFood is the defending champion as consumers' mainstay for online food delivery services, compared to its competitors.
The research was conducted in the period September 2021, involving 1,000 respondents spread across 5 major cities in Indonesia, such as Jakarta, Medan, Bandung, Surabaya and Makassar.
In the midst of a pandemic and conditions that have continued to change in the last two years, Gojek's food delivery service has become a mainstay for the community. No wonder, if you look at the various innovations including the choice of millions of menus, the ease and convenience of using the service to the routine promos that are always there every day.
The research also states that the role of online food delivery services is very useful for culinary MSME actors to survive during the COVID-19 pandemic. Other data from the Ministry of Tourism and Creative Economy noted that the culinary sector managed to contribute around 40 percent of the Gross Domestic Product (GDP) from the creative economy, which was around Rp. 1,100 trillion during the COVID-19 pandemic.
This high number is also estimated as a sector that makes a major contribution to the Indonesian economy, especially in difficult times like today.
Foodizz and Deka Insight also see that the pattern of dine-in behavior or eating at restaurants is gradually recovering among the people. Culinary enthusiasts who choose food stalls or roadside tent stalls are also quite high, in line with restaurant enthusiasts in general.
The research also states that the typical culinary menu of the archipelago is still the prima donna, both for ordering food at dine-in and for delivery orders.
One example, chicken and burgers are the most popular menus in online food ordering. These two types of food tend to be faster in serving time, indicating the importance of the speed desired by customers when ordering food.
The findings from Foodizz and Deka Insight also mention that culinary SMEs have considerable potential at times like today. With the online food delivery service, user behavior when making delivery orders is more likely to order food in large quantities at once.
The various interesting findings summarized in this independent research are intended to be valuable information material for culinary business people in closing 2021 and welcoming 2022.