Warung Pintar released a new feature called Smart Ads to encourage the use of warungs as a marketing channel option for various brands in Indonesia.
This service focuses on integrated promotional solutions that become a win-win solution for both brands in accessing hundreds of thousands of shop owners and millions of consumers, as well as shop owners who can earn additional income.
As an enabler of Indonesian micro retail, we see that the use of warungs as promotional channels by brands has not been optimal, both in terms of brands and shop owners.
Therefore, Smart Ads is here not only to build the loyalty of shop owners to certain brands, but also to generate real social impact by providing fair and more transparent incentives for shop owners. We hope that the Smart Advertising service can be a trusted solution for brands to transform marketing channels to be more effective and efficient.
Actually, advertising in the stalls has been going on for decades. However, the process is somewhat more complicated, because the field team has to go around the stalls to offer this program, as well as carry out manual monitoring.
This is what Warung Pintar offers, as a form of efficiency for the brand but still being able to reach its target market, from shop owners to end consumers.
Through a more effective and scalable platform, Smart Ads offers two ad formats, both offline and online (in-app). The online advertising and in-app activation formats are targeted at shop owners, where brands can promote online on the Warung Pintar application and other available platforms.
Meanwhile, offline placement allows brands to directly reach end-consumers through offline promotional assets at stalls that have joined Warung Pintar. The form of marketing can be through the installation of brand assets, product placement, offline activation and various other forms of offline promotions.
In addition, the monitoring process that was previously carried out manually can now be carried out in real time through an integrated dashboard, so that brands can evaluate programs more optimally.
In the future, Warung Pintar hopes to invite more brands to take advantage of the Smart Advertising service, so that they can establish closer relationships with shop owners and build shop owner loyalty to better brands.