Since it officially premiered in theaters on April 31, 2022, the film 'KKN di Desa Penari' has succeeded in attracting public enthusiasm and curiosity. The film, directed by Awi Suryadi, even gets an audience that is growing every time. Until now, there are more than 9 million viewers who have seen this film in theaters.
Not only has it succeeded in gaining the most viewers and has made it the highest-grossing Indonesian film of all time, 'KKN di Desa Penari' is also considered capable of meeting most of the audience's expectations.
So why this latest Indonesian film can be so viral and in demand by the Indonesian people? Turns out this is the reason!
Taken from the Viral Thread
Long before the film went viral as it has been until now, 'KKN in the Dancing Village' turned out to have shocked the people of Indonesia. For those who don't know, this film was adapted by a thread or Twitter thread from SimpleMan @SimpleM81378523 in 2019 which shared the mystical story of a close acquaintance while doing KKN (Real Work Class).
It was said that there were 6 students who did KKN in a remote village in the middle of the forest. At first everything went well when they just started the work program.
But everything changes when one of them makes a deal with the genie and behaves unethically in the village. Disaster came which made them unable to get out of the village together.
Good Promotion Strategy
The success of this film deserves thumbs up. Not for no reason, but there are various interesting things that have made it viral until now. Besides being adapted from a viral Twitter thread, the promotion strategy for this film is also quite good, you know. Not many people know that this film has been delayed several times. During that period, the production side continued to aggressively promote.
Although it is still unknown when it will be broadcast at that time, the film production party regularly provides trailers, content, footage, and information on their official social media. This makes the public curious and remain loyal to wait for this film until it officially airs.
Thick with Indonesian Culture
Another reason this film makes me curious is because it carries a cultural concept that is thick and close to the people of Indonesia. This film is set in the eastern part of Java Island and the language used is Javanese.
In addition, the appearance of offerings, gamelan, dances, and people's houses that are still on the ground make this film feel 'very Indonesian'.
Great Cinematography
Showing a location in a remote village in the middle of the forest, this film also offers quite slick cinematography and property sets. This can be seen in several scenes that display amazing location details and are ready to spoil the eyes of the audience.
This condition makes the audience will feel the atmosphere that is happening in the film and feel as if it was real.
Qualified Acting
The success of a film certainly cannot be separated from the role of the artists who play the characters in it. This also applies to 'KKN in the Dancing Village'. Their capable acting skills make this film feel complete and more interesting to follow.
There are a number of Indonesian artists who play a role in this film such as Aulia Sarah as Badarawuhi, Tissa Biani as Nur, Aghniny Haque as Ayu, Adinda Thomas as Widya, Achmad Megantara as Bima, Fajar Nugraha as Wahyu, Calvin Jeremy as Anton, Kiki Narendra as Pak Prabu , until Diding Boneng as Grandmother.
There is a moral message for the audience
Besides being able to entertain the audience, this film also presents a moral message that is quite impressive. Through this film, the audience will learn about the meaning of the proverb 'where the earth is stepped on, there the sky is upheld'. This means that wherever a person is, that is where he or she must respect and comply with local customs and regulations.
Well, those were some of the reasons why this film is very worthy and interesting to watch. For those of you who are curious to watch it too, you can come directly to the cinema. Enjoy watching!