Meta has previously been said to be looking at using a third-party model in their business, after facing challenges in developing their own Llama model. Following this, there are now reports that Meta has held discussions in the openness of using Google Gemini technology for the advertising business.
It is said that the use of the Google Gemini model can be integrated together, thus improving the ability to target ads. For your information, Meta and Google are ready to compete in the advertising arena, and the integration of artificial intelligence is seen to offer better returns not only to advertisers, but also for the platform itself.
These discussions also show that Meta is experiencing limitations and challenges in developing its own model, and is now open to using other parties' models.
In recent months, Mark Zuckerberg has also begun to pay attention to the artificial intelligence arena, including recruiting various talents and expertise to join Meta AI, even though he had to pay hundreds of millions for them.
In addition to advertising, Meta also offers Meta AI for users, in addition to integrating artificial intelligence into the smart glasses they market. Meta AI is still not offered for local users at this time.