After targeting technology companies, the Chinese government is now taking tough measures to regulate the entertainment business and its stars. Chinese authorities have asked broadcasters to ban artists with "problematic political positions" and male celebrities who act like women.
The nuances of patriotism and traditional culture or socialist values must be put forward, while disrespectful or vulgar content must be minimized. Celebrities or those who broadcast can be punished if they are involved in illegal things.
China's Ministry of Culture and Tourism and the China Association of Performing Arts stated that celebrities and livestreaming stars on the internet should regularly practice professional etiquette.
In addition to criticizing the culture of excessive worship of celebrities, China's state-owned media also criticized male stars who like to wear thick make-up and styles that show a feminine impression.
They were asked to appear more manly. An editorial in state-owned media, Guangming Daily, called some stars who dress like women are immoral and can damage values in society.
When these celebs play soldiers who are fighting for example against Japan, they are said to be making appearances that should be heroic to childish.
It seems that the raid has already been carried out. A popular star on the short video platform Douyin reported that last August his account was suddenly banned because he was judged to be too stylish like a woman.
This policy became the talk of the popular social media in China, Weibo. Some criticized it for being seen as suppressing diversity.
"Aesthetics can vary. Isn't this a kind of discrimination?" write a comment that gets a lot of Likes.
